Telecom operators have faced many challenges throughout their life cycles. These challenges were mainly due to physical conditions and assets and investments in coverage, speed and infrastructure. As a result of the investments and efforts that have come during the period, these problems are now very few. However, in this time, different challenges and market dynamics reshaped the telecom world. Pay phones on the streets with the development of mobile technologies and increased ability to own; it was the background for our nostalgic photos on instagram. In our homes, due to fixed internet campaigns, our telephone (PSTN) lines, which we are obliged to hold(!), remained inert. However, operator-based mobile communication technologies have also had their share of this change. Mobile communication services are also; ClubHouse APP, which is internet-based communication services, has lost power against applications such as Whatsapp, Telegram.
Our consumption habits have changed as OTT (Over the top) applications solve our next generation needs. This, if traditional, affected the communications services. Is there any left using SMS? While SMS is replaced by whatsapp etc. ott applications; sound began to be replaced by VOIP (Voice over IP). So what does all this have to do with Clubhouse App?
I will review the Clubhouse APP in the first title and explain why I included this article.
Does Clubhouse APP Have a Devastating Impact on Telecom Operators’ Audio Revenue?
We mentioned that telecom operators are created new playgrounds in response to changing customer demands and technologies. We also said that digital transformation and IoT investments are compulsory evolution rather than preferences. By changing to a solution-based ecosystem business model, they have become a player in different areas that will not cover the main business items such as SES, SMS, Data.
The reason for all this evolution and new playgrounds is clear in the table below. Because when I prepared this painting, the point that caught my attention was this; Telecom operators will either create new revenue channels while their power is in place, or they will become their own small internet service provider with large infrastructure.
When we look at the charts, it is seen that only data revenues are on a rising trend. However, to me, this chart alone is inadequate. It is also possible to immediately look at EBITDA and ARPU. However, the only common message of all these charts is that telecom operators will be stuck in the role of infrastructure provider if they do not create and depend on the right and effective next generation technologies strategy. In this case, they will remember their old glory days in the virtual rooms that they will open in CLUBHOUSE APP.
|Traditional||New Trend / Preference|
|AUDIO, Calling||VOIP, CLUBHOUSE APP, Whatsapp Call etc.|
|SMS, MMS||Whatsapp, BIP, Social Media Apps Chat etc.|
|Data, Information||Google, Facebook, Amazon etc.|
|Cloud Storage, Data Center||Amazon, Microsoft, Google, etc.|
|Internet Access||Public wifi, Starlink etc.|
|IoT/M2M Communications||Lora,Sigfox etc LPWAN|
|Value Added Services||Various OTT Apps, Youtube etc.|
What is the Success Secret of CLUBHOUSE APP etc. Applications?
With the development of technology, business models that create value on the customer side also vary. Today’s business models are based on the MECE (mutually exclusive and collectively exhaustive) methodology. We are talking about business models and technological possibilities that cover the whole but can be customized individually, where the customer can position himself in the center.
On the other hand, instead of innovative business models, we still examined traditional business models and the reasons why the next generation of technology investments, i.e. IoT projects, failed.
Today, netflix, iphone, uber, bring is the factor behind the success of startups such as; To be able to respond to business models based on MECE methodology using platform technologies.
Features/Capabilities Offered to Demand
For example, if you want to use iphone; radically changed the understanding of the phone, which was limited throughout the life cycle with its features in production. With this approach, where physical products can gain new features unchanged and are customized according to the user, it has led to a devastating newness in the phone world. In detail, it is also important to note that all phones are connected to a platform and receive their updates from this platform. Let’s keep this example in the heading “Feature offered to demand”.
Service/Service Offered to Demand
Netflix, on the other hand, has caused a devastating new in the DVD/CD market with technology to release new content from the center to all its subscribers without pre-preparation with a similar approach. All users are connected to a center, but each user is met with content to their taste. Let’s keep Netflix in the title “Service on Demand”.
Physical Assets Offered to Demand
Uber’s approach is based on the iphone and Netflix similar basis, but UBER has managed to instantly redirect physical assets to your demand. Let’s keep UBER in the title of ‘Physical Assets Offered to Demand’.
As the success criterion behind all these models, we can say that it is ecosystem-based and allows you to use differentiing solutions together. You can download any app from the app store, choose content from Netflix according to your enjoy, and choose a car from Uber. Behind all this, we can not consider a single company to offer solutions alone, but as the creation of a common denominator platform where the ecosystem can meet.
Is Clubhouse APP, UBER, GETIR IoT Project?
What is the Internet of Things? In our article, we summarized the definition of internet of things as gaining internet access to an object. From this point of view, it is a value-added service installed through an IoT device; Clubhouse app. At the heart of its success lies in the ability to ‘appeal to the general as it is customizable to the person (creating your own room, etc.).’ Clubhouse app; It covers the business model ‘Feature/capability and Service/service offered to demand’.
However, it is a known fact that startups such as UBER and GETIR owe their existence to IoT technologies and as the content of another day; Let’s leave it at that for now.
Successful Business Models for IoT
First of all, I’d like to point out that I’m not going I think the internet of things world will succeed with a similar approach. We know that the success of nesnne’s internet projects will be ensured by localization. With this approach, you can create your own ecosystem with a global standard platform where you can bring the domestic ecosystem together.
With the platform you choose, it offers an infrastructure for our domestic technology developers; you provide a tool for these technologies to be included in the global ecosystem. Thanks to this platform you provide, you turn to the customer needs of entrepreneurs and take a large part of the technical and security details on yourself and make it possible for them to implement their innovative ideas.
With the ecosystem that is forming and the “Features, services and assets offered to demand” on the customer side, we offer our customers a business model on the basis of MECE that can bring together exclusive solutions on the same platform.
How to Ensure Data Security
IoT attacks increased by 900% in 2019. Businesses worldwide spent $1.5 billion on IoT security in 2019. Unlike regular computers, IoT devices do not have firewalls or virus scanners. Therefore, the platforms to which IoT devices are connected must be absolutely secure. This is also one of the important features of IoT Platforms: security.
Therefore, it is required to approach security as a whole. A standard IoT project starts from the device/sensor and goes all the way to the user interfaces. Layers, respectively;
Device/sensor, Communication, platform, application, user interface. While the devices have their own security measures, the platform strengthens the security layer with its unique device management and tunnel connection structure. Security measures in the communication layer are the main business of telecom operators…
In the platform tier, each customer’s solution affects only the relevant point in case of any attack here, since each device is managed individually. In order to prevent such attacks, platform global security updates should be obtained periodically.
To compare as a last word, IoT Platforms are much more secure than solutions developed by comparable individual companies. Developers can save money by directing their efforts towards customer needs for these security measures. Because with the IoT Platform infrastructure you offer, you take security measures.
Functionality of IoT Data
If IoT is the digitizing of the physical world, we can understand the reality and functioning of the physical world through data. As such, data ceases to be an ‘OUTPUT’ and becomes an ‘IN’ for artificial intelligence platforms.
We need to ask ourselves a few questions before we try to make sense of the data.
Volume- Volume; Can we quickly access, integrate, store, process and analyze today’s enormous amount of data?
Variety – Variety; New types of IoT data are still emerging. Can we manage all different data types and various formats – structured, unstructured, semi-structured – instantly?
Velocity- Speed; Consider how quickly text, image and video data is generated by devices such as mobile phone cameras, social media, and smartwatches. IoT is only a small part of the data tsunami. Can we move fast enough to capture and analyze all this data?
Veracity – Accuracy; Unprocessed, IoT data; “dirty” – unfiltered, unverified, profiled, or cleaned. So to make IoT data reliable, so it can be used as the basis for data-driven decision-making, you need to create data management standards such as data quality and data control. How can we ensure that the original data sources are reliable?
Of course, all these developments can be described as a first step for AI services. Because artificial intelligence algorithms are systems that can generate output with massively large, accurate, and diversified data. With 5G, the collection of data and processing with cloud-based platforms will accelerate, so you should make your preparations today.
Data-Driven IoT Strategy
We can gather our IoT Strategy in 5 sub-strategy topics. First of all, I would like to remind you that the most basic criterion for success in IoT is the establishment of an ecosystem. In response, an ecosystem is formed not only in IoT, but also in the misbeaning technologies that touch IoT.
Aim to support all communication technologies in the communication layer.
Device- Be part of the IoT Platform ready ecosystem in the device tier. From this point of view, since the IoT platform set a standard for devices; here, the device manufacturer is able to offer independent solutions.
In the platform and applications layer, you need to be able to integrate with different applications and work in harmony with them. See Clubhouse app, instagram and twitter integration…
Big data, all this data to be obtained, accumulates to be an input. Thanks to this accumulation, you should aim to create new large services with the blend of different disciplines.
Follow today and the future
IoT, AI are cloud-based infrastructures that may need great processing power.Artificial intelligence of things! From this point of view, instant communication with the edge side and the amount of supported devices that can communicate instantaneously in the same field are among the reasons why we need 5G. In other words, 5G is a high-speed service-based mobile generation developed for industries as well as its individual use.
With the increased prevalence of use of technologies such as Nb-IoT at ioT point, the number of connections per device tends to increase. As soon as there will be millions of devices/sensors in the same field, this communication SLA will only be available in 5G. With the former gateway/modem logic leaving its place for sensor/device-based communication, hundreds of sensors/devices from an apartment building, thousands from a street, millions of sensors/devices from a neighborhood will send connection requests to the same base station. Considering that some of these sensors will also be used for mission-critical scenarios, we will need 5G. This side is the sensor leg of the IoT and 5G relationship…
When you want to make a device-based analytic in the field if the cloud is to communicate with the platform; device costs to meet this demand can reach an into bearable level. Here, cloud computing investments come to the forefront under the positive direction of feasibility. Positioning of compared dummy devices in the field and providing only data transfer; the need for high-speed internet to perform analysis operations in the cloud that will meet the need.
Clubhouse APP Business Model Analysis for Success in IoT Projects
Finally, let’s summarize the methodology and business model behind the success of this ott application;
First, MECE, i.e. generally common, but exclusive customization
Secondly, the right platform choice at the point of market and being part of an existing ecosystem
The third is that it focuses on the one-value proposition, not everything, and is clear about it.
Finally, given all these items, IOT entrepreneurs can adapt similar steps to the above steps.
In addition, telecom operators should support such applications in response to ever-changing and increasing consumer demands on their gaming areas and, if possible, direct their own investments in a similar way to the world of Iphone.