Internet of Things Platform and Ecosystem; Before we touch upon the necessity and advantages of the local IoT (Internet of Things) Platform for the local ecosystem, and business models, let us make sure that we all give the terms the same meaning or in other words, we perceive the same term.
IoT Analytics has a very nice summary of 5 Things You Should Know in the IoT Ecosystem. Let’s adapt it to ourselves based on the article mentioned.
5 Things You Should Know in the IoT Ecosystem
What is the Internet of Things? We answered the question.
The Internet of Things (IoT) is the interconnected computing devices, mechanical and digital machines, provided with unique identifiers (UIDs), and the ability to transfer interactive data across a network without the need for human to human or human to computer.
1- Every IoT Platform Is Not An IoT Platform You Call!
In fact, if we all understand the same thing when we say IoT Platform; we will advance our business faster and we will be at the same point in strategy meetings in a shorter time. For those who are distant to the industry or who are just starting out in the field of IoT, the definition of the IoT Platform can be difficult to know and understand! Especially if you are a partner / partner manager; The language of your partner / partner may be more confusing because I have not met a partner who is not an IoT Platform. Everyone’s IoT Platform is a platform-like situation 🙂
In the Smart Networks trend, every OSOS Solution Company claimed that it offered the Smart Network Platform. We still couldn’t understand…
You meet a company that performs Sensor Data Analysis by taking data from the sensors; It can call the Consumption Efficiency Application a Consumption IoT Platform. This reduces the chances of doing business together, this time Microsoft Azure IoT Suite, SAP, Salesforce IoT, ThingWorx IoT Platform, Oracle Internet of Things, Cisco IoT Cloud Connect, Bosch IoT Suite, IBM Watson Internet of Things, Google Cloud IoT, Amazon Web Services and Software AG position themselves at the same point with the Cumulocity IoT Platform.
Some Platforms Supposed to be IoT Platform;
Connection Management / M2M Platforms; Connection management or M2M Platforms are platforms developed to manage connections on IoT Devices and simply to process and enrich different sensor data sets. M2M SIM Card management platforms. Technically these M2M Platforms are located in telecom operators. Application Suppliers cannot develop a solution in the sense of QoS (Quality of Service). (Like Ericsson M2M Platform, Sierra Wireless ’AirVantage) IaaS Beckends (Desktop and Mobile Applications Infrastructure); As an example, we can give IBM Bluemix as an example of infrastructure support platforms as a service, but such platforms are scalable platforms developed for the applications to work more stable and multi-tenant. When your focus is IoT (Internet of Things), IBM Watson Internet of Things appears.
Device / Solution Dependent Platforms; These are platforms dependent on their own products and software developed by solution providers in the sector. Consumption Efficiency application is firm, device or solution dependent platforms as in our example. Google Nest, Garbage Tracking or Smart Lighting etc. solutions; As long as the firm is solution and device dependent, it cannot be evaluated as IoT Platform!
Software / Platforms That Support IoT as a Side Feature; Some mobile or desktop applications such as Telegram, Windows 10 etc. offer features to make it easier for you to manage IoT Devices. Although this feature is enough to meet a person’s need to manage a limited number of devices, it cannot be evaluated as an IoT Platform!
2- IoT Platform Architecture and Content
We have already studied the main features and components of IoT Platforms. Before you call your application or solution the IoT Platform or launch it, it is necessary to make sure that it has the following modules. However, the main distinctive feature of IoT Platforms is that it eliminates the ‘dependency’ situation and offers Cross Management. Criterion of Success; Innovative Business Models…
In the simplest sense, the IoT Platform; It consists of modules such as database management, Data Storage Management, Communication Management, Device Management, Protocol Management, Business Intelligence Management, Alarm Management, Data Visualization, Additional Tools, Data Analysis Management, External Platform Support, Cross Management. Of course, you can name and place these modules differently according to your perspective and examination method.
Internet of Things IoT Platform Modules and Descriptions;
IoT Platform Connection Management; IoT communication technologies have expanded and shaped according to various needs in the world of internet of things. The LPWAN definition came with IoT. For this reason, IoT Platforms should support many IoT communication technologies and should not be addictive. The mandatory to use 2G or LoRA only or Sigfox only support approach is unacceptable.
IoT Platform Protocol Management; The platform should provide flexibility in the integration of devices developed within the scope of past or next generation smart technologies to the platform. It should support multiple protocols and be able to integrate with the agents that convert these protocols.
IoT Platform Device Management; There are places where Device Management and Protocol Management are shown as the same module, but the reason I do not separate here; brand independent devices to manage and provide remote updates.
IoT Platform Application Management; Solutions such as Smart Lighting, Energy and Management or Waste Management are included in the application base on the IoT Platform. In other words, your application is a vertical solution, IoT Platform is a horizontal roof platform. IoT Platforms can host hundreds of thousands of applications and enable interaction between applications. By processing the data from your Waste Management application in Energy and Management, you have a chance to produce meaningful information.
IoT Platform Business Intelligence Management; Applications have business intelligence. This makes the data work for us. IoT Platforms allow applications to accommodate and develop the business intelligence included in them, making it easier to find solutions that require learning and forecasting, such as predictive maintenance, on the platform of objects. Learning and forecasting modules are more developed since they can contain relatively large data.
IoT Platform Alarm Management; is the module that almost every application has. However, on the Internet platforms of objects, this module allows the interactive creation and management of cross-solutions.
IoT Platform Data Modules
IoT Platform Data Visualization; almost every application has a module that enables data visualization. However, on the Internet platforms of objects, this module allows the interactive creation and management of cross-solutions.
IoT Platform Data Analysis Management; It is the most important module that enables you to realize the benefit to be provided to the end user. With the Data Analysis module, IoT Platforms enable you to understand the physical world of your business.
IoT Platform Additional Tools Module; It is aimed to meet special solutions and requirements with additional tools.
IoT Platform External Platform Support; This module provides integration with ERP, CRM etc. platforms that exist in the enterprises. Thanks to these integrations, end-to-end operational efficiency is targeted.
IoT Platform Cross Management Module; The cross-management module allows you to position IoT Platforms as middleware layers. In this way, it allows you to create a value by not only bringing your existing software solutions to your platform but communicating with the platform.
3- Dissemination Strategies of IoT Platforms
There are more than 300 IoT Platforms operating in the sector today (Source: IoT Analytics). Each platform provider in the platform of the Internet of Things aims to become widespread with different strategies.
Internet of Things Platform and Ecosystem
Let’s look at the main IoT Platforms prevalence strategies;
From Access to Analytics; Access to the world of IoT is the strategy followed by players like Ayla Networks, who has entered as a service provider. We also see that many telecom operators are trying to switch from access / communication management to data analytics management.
From Analytics to Access; Evolution of analytical platforms such as IBM IoT Foundation towards access link management.
Ecosystem Based Spread; It is the strategy followed by platform providers such as Cumulocity, Thingworx, GE Predix. This model is also the most suitable model for telecom operators.
M&A Approach; It can be exemplified by the purchase of Amazon 2lemetry and Nokia’s purchase of Alcatel-Lucent.
Investment Approach; Purchase of the startups that are foreseen to be spread and to be positioned as their own company capability. Cisco takes this approach.
4- Interoperability of Different Verticals with IoT Platform
It is not possible for the Internet of Things to implement all of its applications to a single solution provider. What is the benefit of one-stop management is the value proposition of IoT Platforms. Because IoT Platforms are basically both roof and basic base platforms that enable different solutions and devices to work together.
This initiative, created with the Vorto – Eclipse Community, facilitates the interoperability of your devices with leading platforms. Vorto is currently supported by PTC and Bosch.
5- IoT Platforms are as valuable as the different devices and solutions they host.
The Internet of Things Platform and the Ecosystem are inseparable whole and add value to each other.
“The value of a telecommunication network is proportional to the square of the number of users connected to the system.” Robert Metcalf, 1980.
It is equivalent to how much data they contain and cross-solutions that are more important than how many IoT Platforms’ skill sets are. This is also true for vertical solutions. If you want to increase the value of your Consumption Application, you should take an inclusive approach.
Why Ecosystem Players Must Be Included in IoT Platforms?
Internet of Things Platform and Ecosystem; Many specialist companies have developed their own solutions in many verticals. They are trying to make these solutions widespread. However, there is little consensus that the missing piece is the platform of the Internet of things.
The benefits of IoT Internet of Things Platform for application providers;
Your application will be scalable automatically and will have multi-tenant feature.
There will be a saving in the costs you pay by the resources (cloud etc.) where you host your application.
This will increase the potential to go to more customers as your solutions will be free of addiction.
Your Cyber Security investments will decrease. Most platform providers do this on their own. If you are going to use a Telco Grade platform, you can leave it to the cyber security expert 🙂
Data Management will be easier and your chances of feeding from different data sources will increase. This will optimize your application.
With the right business models, you will be able to offer added value-added services to your customers, which will create new revenue potential.
It reduces your investments for developing communication technologies.
I compiled the first things that came to my mind. Of course, it is an important issue for whom you partner with IoT Platform and IoT Platform.